<style>#el-6a33dfd9e5448178178453712837 .video-aspect-ratio {
padding-top: 56.296%
}</style>{"id":4061,"date":"2016-03-14T01:12:37","date_gmt":"2016-03-14T01:12:37","guid":{"rendered":"http:\/\/andreasbalaskas.com\/?post_type=portfolio&#038;p=4061"},"modified":"2016-08-13T09:12:11","modified_gmt":"2016-08-13T09:12:11","slug":"advertisement","status":"publish","type":"portfolio","link":"http:\/\/andreasbalaskas.com\/?portfolio=advertisement","title":{"rendered":"Advertisement"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div id=\"rev_slider_13_1_wrapper\" class=\"rev_slider_wrapper fullscreen-container\" style=\"background-color:transparent;padding:0px;\">\n<!-- START REVOLUTION SLIDER 5.2.1 fullscreen mode -->\n\t<div id=\"rev_slider_13_1\" class=\"rev_slider fullscreenbanner\" style=\"display:none;\" data-version=\"5.2.1\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-21\" data-transition=\"fade\" data-slotamount=\"default\" data-hideafterloop=\"0\" data-hideslideonmobile=\"off\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"300\"  data-thumb=\"http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/08\/Untitled-100x50.jpg\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-param1=\"\" data-param2=\"\" data-param3=\"\" data-param4=\"\" data-param5=\"\" data-param6=\"\" data-param7=\"\" data-param8=\"\" data-param9=\"\" data-param10=\"\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/andreasbalaskas.com\/wp-content\/plugins\/revslider\/admin\/assets\/images\/dummy.png\"  alt=\"\" title=\"Untitled\"  width=\"1366\" height=\"768\" data-lazyload=\"http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/08\/Untitled.jpg\" data-bgposition=\"center top\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" data-bgparallax=\"15\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption   tp-resizeme tp-svg-layer\" \n\t\t\t id=\"slide-21-layer-1\" \n\t\t\t data-x=\"['left','left','left','left']\" data-hoffset=\"['668','668','668','668']\" \n\t\t\t data-y=\"['top','top','top','top']\" data-voffset=\"['698','698','698','698']\" \n\t\t\t\t\t\tdata-width=\"93\"\n\t\t\tdata-height=\"93\"\n\t\t\tdata-whitespace=\"normal\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;e:Power2.easeOut;s:300;e:Power2.easeOut;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-svg_src=\"http:\/\/andreasbalaskas.com\/wp-content\/plugins\/revslider\/public\/assets\/assets\/svg\/navigation\/ic_expand_more_24px.svg\" \n\t\t\tdata-svg_idle=\"sc:transparent;sw:0;sda:0;sdo:0;\" \n\t\t\tdata-svg_hover=\"sc:transparent;sw:0;sda:0;sdo:0;\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 5; min-width: 93px; max-width: 93px; max-width: 93px; max-width: 93px; color: rgba(255, 255, 255, 1.00);\"> <\/div>\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); var htmlDivCss=\"\";\r\n\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t}else{\r\n\t\t\t\t\tvar htmlDiv = document.createElement(\"div\");\r\n\t\t\t\t\thtmlDiv.innerHTML = \"<style>\" + htmlDivCss + \"<\/style>\";\r\n\t\t\t\t\tdocument.getElementsByTagName(\"head\")[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t}\r\n\t\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\/******************************************\r\n\t\t\t\t-\tPREPARE PLACEHOLDER FOR SLIDER\t-\r\n\t\t\t******************************************\/\r\n\r\n\t\t\tvar setREVStartSize=function(){\r\n\t\t\t\ttry{var e=new Object,i=jQuery(window).width(),t=9999,r=0,n=0,l=0,f=0,s=0,h=0;\r\n\t\t\t\t\te.c = jQuery('#rev_slider_13_1');\r\n\t\t\t\t\te.responsiveLevels = [1240,1240,778,778];\r\n\t\t\t\t\te.gridwidth = [1400,1240,778,480];\r\n\t\t\t\t\te.gridheight = [868,768,960,720];\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\te.sliderLayout = \"fullscreen\";\r\n\t\t\t\t\te.fullScreenAutoWidth='off';\r\n\t\t\t\t\te.fullScreenAlignForce='off';\r\n\t\t\t\t\te.fullScreenOffsetContainer= '';\r\n\t\t\t\t\te.fullScreenOffset='';\r\n\t\t\t\t\tif(e.responsiveLevels&&(jQuery.each(e.responsiveLevels,function(e,f){f>i&&(t=r=f,l=e),i>f&&f>r&&(r=f,n=e)}),t>r&&(l=n)),f=e.gridheight[l]||e.gridheight[0]||e.gridheight,s=e.gridwidth[l]||e.gridwidth[0]||e.gridwidth,h=i\/s,h=h>1?1:h,f=Math.round(h*f),\"fullscreen\"==e.sliderLayout){var u=(e.c.width(),jQuery(window).height());if(void 0!=e.fullScreenOffsetContainer){var c=e.fullScreenOffsetContainer.split(\",\");if (c) jQuery.each(c,function(e,i){u=jQuery(i).length>0?u-jQuery(i).outerHeight(!0):u}),e.fullScreenOffset.split(\"%\").length>1&&void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0?u-=jQuery(window).height()*parseInt(e.fullScreenOffset,0)\/100:void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0&&(u-=parseInt(e.fullScreenOffset,0))}f=u}else void 0!=e.minHeight&&f<e.minHeight&&(f=e.minHeight);e.c.closest(\".rev_slider_wrapper\").css({height:f})\r\n\t\t\t\t\t\r\n\t\t\t\t}catch(d){console.log(\"Failure at Presize of Slider:\"+d)}\r\n\t\t\t};\r\n\t\t\t\r\n\t\t\tsetREVStartSize();\r\n\t\t\t\r\n\t\t\t\t\t\tvar tpj=jQuery;\r\n\t\t\t\r\n\t\t\tvar revapi13;\r\n\t\t\ttpj(document).ready(function() {\n\t\t\t\tif(tpj(\"#rev_slider_13_1\").revolution == undefined){\n\t\t\t\t\trevslider_showDoubleJqueryError(\"#rev_slider_13_1\");\n\t\t\t\t}else{\n\t\t\t\t\trevapi13 = tpj(\"#rev_slider_13_1\").show().revolution({\n\t\t\t\t\t\tsliderType:\"hero\",\njsFileLocation:\"\/\/andreasbalaskas.com\/wp-content\/plugins\/revslider\/public\/assets\/js\/\",\n\t\t\t\t\t\tsliderLayout:\"fullscreen\",\n\t\t\t\t\t\tdottedOverlay:\"none\",\n\t\t\t\t\t\tdelay:9000,\n\t\t\t\t\t\tnavigation: {\n\t\t\t\t\t\t},\n\t\t\t\t\t\tresponsiveLevels:[1240,1240,778,778],\n\t\t\t\t\t\tvisibilityLevels:[1240,1240,778,778],\n\t\t\t\t\t\tgridwidth:[1400,1240,778,480],\n\t\t\t\t\t\tgridheight:[868,768,960,720],\n\t\t\t\t\t\tlazyType:\"smart\",\n\t\t\t\t\t\tparallax: {\n\t\t\t\t\t\t\ttype:\"mouse\",\n\t\t\t\t\t\t\torigo:\"slidercenter\",\n\t\t\t\t\t\t\tspeed:2000,\n\t\t\t\t\t\t\tlevels:[2,3,4,5,6,7,12,16,10,50,47,48,49,50,51,55],\n\t\t\t\t\t\t\ttype:\"mouse\",\n\t\t\t\t\t\t},\n\t\t\t\t\t\tshadow:0,\n\t\t\t\t\t\tspinner:\"off\",\n\t\t\t\t\t\tautoHeight:\"off\",\n\t\t\t\t\t\tfullScreenAutoWidth:\"off\",\n\t\t\t\t\t\tfullScreenAlignForce:\"off\",\n\t\t\t\t\t\tfullScreenOffsetContainer: \"\",\n\t\t\t\t\t\tfullScreenOffset: \"\",\n\t\t\t\t\t\tdisableProgressBar:\"on\",\n\t\t\t\t\t\thideThumbsOnMobile:\"on\",\n\t\t\t\t\t\thideSliderAtLimit:0,\n\t\t\t\t\t\thideCaptionAtLimit:0,\n\t\t\t\t\t\thideAllCaptionAtLilmit:0,\n\t\t\t\t\t\tdebugMode:false,\n\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\tsimplifyAll:\"off\",\n\t\t\t\t\t\t\tdisableFocusListener:false,\n\t\t\t\t\t\t}\n\t\t\t\t\t});\njQuery(window).on('scroll',function() {\n    var wh = jQuery(this).height();\n  \tjQuery('.tp-parallax-container').each(function() {\n        var layer = jQuery(this);\n    \tvar po = Math.abs(layer.data('parallaxoffset'));        \n        po = po - 10;\n        if (po<0) po = 0;\n        po = 1 - (po \/ 90);  \n        \/\/ Set the value -> po \/ 90)  higher to make a slower Fade Out, \n        \/\/and set it lower to make a quicker fade out.       \n        punchgs.TweenLite.to(layer,0.2,{opacity:po});\n  });\n});\n\n\nif( window.location.hostname == \"demo.kaliumtheme.com\" && typeof revapi133 == 'object' ) {\n\trevapi133.bind(\"revolution.slide.onchange\",function (e,data) {\n\t\t\n\t    if(data.slideIndex == 1 || data.slideIndex == 2 || data.slideIndex == 3)\n\t\t{\n\t\t\tsetHeaderLogo('http:\/\/demo.kaliumtheme.com\/main\/wp-content\/uploads\/2015\/03\/logo-transparent@2x1.png', 50, 50);\n\t\t\t\n\t\t\tvar classToAdd = 'menu-skin-light',\n\t\t\t\tclassToRemove = 'menu-skin-dark';\n\t\t\t\n\t\t\tjQuery(\".menu-bar\").removeClass(classToRemove).addClass(classToAdd);\n\t\t\tjQuery(\".standard-menu-container\").removeClass(classToRemove).addClass(classToAdd);\n\t\t}\n\t\telse\n\t\t{\n\t\t\trevertHeaderLogo();\n\t\t\t\n\t\t\tvar classToAdd = 'menu-skin-dark',\n\t\t\t\tclassToRemove = 'menu-skin-light';\n\t\t\t\n\t\t\tjQuery(\".menu-bar\").removeClass(classToRemove).addClass(classToAdd);\n\t\t\tjQuery(\".standard-menu-container\").removeClass(classToRemove).addClass(classToAdd);\n\t\t}\n\t\n\t\t\/\/data.slideIndex is the index of the li container in this Slider\t\n\t\t\/\/data.slide is the current slide jQuery object (the li element)\t\n\t});\n}\n\njQuery(document).ready(function(){\n  jQuery(window).resize();\n});\t\t\t\t}\n\t\t\t});\t\/*ready*\/\n\t\t<\/script>\r\n\t\t<script>\r\n\t\t\t\t\tvar htmlDivCss = unescape(\"%40font-face%20%7B%0A%20%20%20%20font-family%3A%20%27texgyreherosbold%27%3B%0A%20%20%20%20src%3A%20url%28%27http%3A%2F%2Fdemo.kaliumtheme.com%2Fmain%2Fwp-content%2Fwebfonts%2Ftexgyreheros-bold-webfont.eot%27%29%3B%0A%20%20%20%20src%3A%20url%28%27http%3A%2F%2Fdemo.kaliumtheme.com%2Fmain%2Fwp-content%2Fwebfonts%2Ftexgyreheros-bold-webfont.eot%3F%23iefix%27%29%20format%28%27embedded-opentype%27%29%2C%0A%20%20%20%20%20%20%20%20%20url%28%27http%3A%2F%2Fdemo.kaliumtheme.com%2Fmain%2Fwp-content%2Fwebfonts%2Ftexgyreheros-bold-webfont.woff%27%29%20format%28%27woff%27%29%2C%0A%20%20%20%20%20%20%20%20%20url%28%27http%3A%2F%2Fdemo.kaliumtheme.com%2Fmain%2Fwp-content%2Fwebfonts%2Ftexgyreheros-bold-webfont.ttf%27%29%20format%28%27truetype%27%29%2C%0A%20%20%20%20%20%20%20%20%20url%28%27http%3A%2F%2Fdemo.kaliumtheme.com%2Fmain%2Fwp-content%2Fwebfonts%2Ftexgyreheros-bold-webfont.svg%23texgyreherosbold%27%29%20format%28%27svg%27%29%3B%0A%20%20%20%20font-weight%3A%20normal%3B%0A%20%20%20%20font-style%3A%20normal%3B%0A%0A%7D%0A%0A.mouse%20%7B%0A%20%20border%3A%202px%20solid%20%23ffffff%3B%0A%20%20border-radius%3A%2026px%3B%0A%20%20position%3A%20absolute%3B%0A%20%20top%3A%2050%25%3B%0A%20%20left%3A%2050%25%3B%0A%20%20width%3A%2026px%3B%0A%20%20height%3A%2042px%3B%0A%20%20-webkit-backface-visibility%3A%20hidden%3B%0A%20%20-webkit-transform%3A%20translate%28-50%25%2C%20-50%25%29%3B%0A%20%20%20%20%20%20-ms-transform%3A%20translate%28-50%25%2C%20-50%25%29%3B%0A%20%20%20%20%20%20%20%20%20%20transform%3A%20translate%28-50%25%2C%20-50%25%29%3B%0A%20%20cursor%3A%20pointer%3B%0A%7D%0A.mouse%3Aafter%20%7B%0A%20%20background-color%3A%20%23ffffff%3B%0A%20%20border-radius%3A%20100%25%3B%0A%20%20content%3A%20%22%22%3B%0A%20%20position%3A%20absolute%3B%0A%20%20top%3A%205px%3B%0A%20%20left%3A%2050%25%3B%0A%20%20margin-left%3A%20-2px%3B%0A%20%20width%3A%204px%3B%0A%20%20height%3A%204px%3B%0A%20%20opacity%3A%201%3B%0A%20%20-webkit-transform%3A%20translateY%280px%29%20scaleY%281%29%20scaleX%281%29%20translateZ%280px%29%3B%0A%20%20%20%20%20%20%20%20%20%20transform%3A%20translateY%280px%29%20scaleY%281%29%20scaleX%281%29%20translateZ%280px%29%3B%0A%20%20-webkit-animation%3A%20scroll%201.5s%20-1s%20cubic-bezier%280.680%2C%20-0.550%2C%200.265%2C%201.550%29%20infinite%3B%0A%20%20animation%3A%20scroll%201.5s%20-1s%20cubic-bezier%280.680%2C%20-0.550%2C%200.265%2C%201.550%29%20infinite%3B%0A%7D%0Alesshat-selector%20%7B%0A%20%20-lh-property%3A%200%3B%20%7D%20%0A%40-webkit-keyframes%20scroll%7B%200%25%2C%2020%25%20%7B%20-webkit-transform%3A%20translateY%280px%29%20scaleY%281%29%20scaleX%281%29%20translateZ%280px%29%3B%20%7D%2010%25%20%7B%20-webkit-transform%3A%20translateY%280px%29%20scaleY%281.2%29%20scaleX%281.2%29%20translateZ%280px%29%3B%20opacity%3A%201%3B%20%7D%20100%25%20%7B%20-webkit-transform%3A%20translateY%2820px%29%20scaleY%282.5%29%20scaleX%280.5%29%20translateZ%280px%29%3B%20opacity%3A%200.01%3B%20%7D%7D%0A%40keyframes%20scroll%7B%200%25%2C%2020%25%20%7B-webkit-transform%3A%20translateY%280px%29%20scaleY%281%29%20scaleX%281%29%20translateZ%280px%29%3B-ms-transform%3A%20translateY%280px%29%20scaleY%281%29%20scaleX%281%29%20translateZ%280px%29%3Btransform%3A%20translateY%280px%29%20scaleY%281%29%20scaleX%281%29%20translateZ%280px%29%3B%20%7D%2010%25%20%7B-webkit-transform%3A%20translateY%280px%29%20scaleY%281.2%29%20scaleX%281.2%29%20translateZ%280px%29%3B-ms-transform%3A%20translateY%280px%29%20scaleY%281.2%29%20scaleX%281.2%29%20translateZ%280px%29%3Btransform%3A%20translateY%280px%29%20scaleY%281.2%29%20scaleX%281.2%29%20translateZ%280px%29%3B%20opacity%3A%201%3B%20%7D%20100%25%20%7B-webkit-transform%3A%20translateY%2820px%29%20scaleY%282.5%29%20scaleX%280.5%29%20translateZ%280px%29%3B-ms-transform%3A%20translateY%2820px%29%20scaleY%282.5%29%20scaleX%280.5%29%20translateZ%280px%29%3Btransform%3A%20translateY%2820px%29%20scaleY%282.5%29%20scaleX%280.5%29%20translateZ%280px%29%3B%20opacity%3A%200.01%3B%20%7D%3B%0A%7D\");\r\n\t\t\t\t\tvar htmlDiv = document.getElementById('rs-plugin-settings-inline-css');\r\n\t\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t\t}\r\n\t\t\t\t\telse{\r\n\t\t\t\t\t\tvar htmlDiv = document.createElement('div');\r\n\t\t\t\t\t\thtmlDiv.innerHTML = '<style>' + htmlDivCss + '<\/style>';\r\n\t\t\t\t\t\tdocument.getElementsByTagName('head')[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t\t}\r\n\t\t\t\t  <\/script><\/div><!-- END REVOLUTION SLIDER -->[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong><span style=\"color: #333333;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><span style=\"font-size: xx-large;\"><b>Advertisement\u00a0Competition<\/b><\/span><\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><span style=\"font-size: x-large;\">Print Ad &amp; Video <\/span><\/span><\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"font-size: large;\"><span style=\"color: #333333;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">*in Swedish<\/span><\/span> <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<strong>Time:<\/strong>\u00a048 hours | March 2016<\/p>\n<p><strong>Type:<\/strong> Advertisement\u00a0competition | Personal<\/p>\n<p><strong>Team:<\/strong>\u00a0Elias Eriksson | Jonathan Bj\u00f6rklund | Lisa Bergsten<\/p>\n<p><strong>Outcome:<\/strong>\u00a0Print Ad| Video[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>WHAT IS HJ\u00c4LTARNAS HUS (HOUSE OF HEROES)?<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"justify\">In Sweden there are six hospitals regions. Five of these have a house for relatives linked to the regional hospital. This is lacking in Norrland, despite the fact that the area covers four counties: Norrbotten, V\u00e4sterbotten, V\u00e4sternorrland <span lang=\"sv-SE\">a<\/span>nd J\u00e4mtland. Seriously ill children and their families are referred to Norrland\u2019s University Hospital in Ume\u00e5 from the four northernmost counties. <span lang=\"sv-SE\">Hj\u00e4ltarnas Hus will become a temporary home for the families of those who sufferred a prolonged illness. C<\/span>hildren can stay with their loved ones during stressful periods of treatment whether hospitalisation extends over a few days, weeks or months. The house will be built in Ume\u00e5, next to Norrland\u2019s University during 2016\/2017.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>MISSION AND CHALLENGE<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"justify\"><span lang=\"sv-SE\">We had<\/span> approximately 48 hour<span lang=\"sv-SE\">s<\/span> to <span lang=\"sv-SE\">i<\/span>ncrease awareness and knowledge of and around Hj\u00e4ltarnas Hus. <span lang=\"sv-SE\">We achieved this by <\/span>creat<span lang=\"sv-SE\">ing<\/span> a new concept of \u201cHj\u00e4ltarnas Hus buddy&#8221;. At present, there <span lang=\"sv-SE\">was<\/span> not a clear concept of what it means to be \u201cHj\u00e4ltarnas Hus buddy&#8221;. <span lang=\"sv-SE\">The concept included <\/span><span lang=\"sv-SE\">a <\/span>Print Ad (full page in VK \/ VF) <span lang=\"sv-SE\">where the v<\/span>isual and the textual interplay was of the utmost importance <span lang=\"sv-SE\">and<\/span> <span lang=\"sv-SE\">d<\/span>igital production which <span lang=\"sv-SE\">was<\/span> clearly linked to the new concept and print ad. The digital solution linked with a campaign \/ strategy for social media\u00a0(current channels: Instagram, Facebook).<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator color=&#8221;black&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;&#8221; gap=&#8221;0&#8243; full_height=&#8221;&#8221; columns_placement=&#8221;middle&#8221; equal_height=&#8221;&#8221; content_placement=&#8221;&#8221; video_bg=&#8221;&#8221; video_bg_url=&#8221;https:\/\/www.youtube.com\/watch?v=lMJXxhRFO1k&#8221; video_bg_parallax=&#8221;&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;&#8221; parallax_speed_video=&#8221;1.5&#8243; parallax_speed_bg=&#8221;1.5&#8243; el_id=&#8221;&#8221; el_class=&#8221;&#8221; css=&#8221;&#8221; parallax_enable=&#8221;&#8221; parallax_ratio=&#8221;0.8&#8243; parallax_opacity=&#8221;&#8221; no_bottom_margin=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>IDEATION AND STRATEGY<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]After a brainstorming session, we came up with the idea of proposing a\u00a0<strong>concept<\/strong> that highlights the differences between the hospital and the home environment and this contrast will then touch the target groups and make them get involved. The <strong>contrast<\/strong> is based on the surroundings and environment between a hospital and a home environment. The opportunity of being a friend with &#8220;heroes&#8221; can be reached through four different ways: someone can register as a volunteer, contribute a gift, become a monthly donor or donate toys. Communication was the aim to reach a wider spread and get people interested in what this is about. The hashtag \u00a0<strong>#kompismedhj\u00e4ltarna<\/strong> (#friendwithheroes) was created having in mind the organization&#8217;s background and purpose. The hashtag can be used on Instagram and Facebook in order to increase awareness and evolve more people in the organization.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator color=&#8221;black&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>PRINT AD<\/strong><\/p>\n<p>The idea of the Print Ad is to get people&#8217;s attention and make people viewing it up. As with the concept, the purpose of the advertisement print shows the contrasts in the atmosphere between a hospital and a home. The idea of a child sleeping in a bed hospital comes in contradiction with the text and provokes awareness. The text &#8220;What cozy to sleep here in a hospital thought the kid &#8221; is not synonymous with the picture of a hospital. The caption can also be read from top to bottom and gives a more sorrowful and sad effect, which goes together with the\u00a0picture but in a different way.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4070&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator color=&#8221;black&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;&#8221; gap=&#8221;0&#8243; full_height=&#8221;&#8221; columns_placement=&#8221;middle&#8221; equal_height=&#8221;&#8221; content_placement=&#8221;&#8221; video_bg=&#8221;&#8221; video_bg_url=&#8221;https:\/\/www.youtube.com\/watch?v=lMJXxhRFO1k&#8221; video_bg_parallax=&#8221;&#8221; parallax=&#8221;&#8221; parallax_image=&#8221;&#8221; parallax_speed_video=&#8221;1.5&#8243; parallax_speed_bg=&#8221;1.5&#8243; el_id=&#8221;&#8221; el_class=&#8221;&#8221; css=&#8221;.vc_custom_1470732241808{background-color: #ffffff !important;}&#8221; parallax_enable=&#8221;&#8221; parallax_ratio=&#8221;0.8&#8243; parallax_opacity=&#8221;&#8221; no_bottom_margin=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<strong>CONCEPT VIDEO<\/strong><\/p>\n<p>The film illustrates how the difference of the sound in a hospital environment can affect the feel of a goodnight song. A question in the beginning of the video (&#8220;Hi, can I have 40seconds of your time?&#8221;) makes the viewer pause in its scrolling\u00a0when a question requires an answer. The purpose of the film is to sensitize people to take action.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div id=\"el-6a33dfd9e5448178178453712837\" class=\"video-as-holder enabled\"><div class=\"video-aspect-ratio\"><\/div><div style=\"width: 945px;\" class=\"wp-video\"><video data-setup=\"{}\" preload=\"auto\" class=\"wp-video-shortcode video-js video-js-el vjs-default-skin vjs-minimal-skin\" id=\"video-4061-1\" width=\"945\" height=\"532\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/Film_001.mp4?_=1\" \/><\/video><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>*The video is in Swedish[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator color=&#8221;black&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;&#8221; gap=&#8221;0&#8243; full_height=&#8221;&#8221; columns_placement=&#8221;middle&#8221; equal_height=&#8221;&#8221; content_placement=&#8221;&#8221; video_bg=&#8221;&#8221; video_bg_url=&#8221;https:\/\/www.youtube.com\/watch?v=lMJXxhRFO1k&#8221; video_bg_parallax=&#8221;&#8221; parallax=&#8221;&#8221; parallax_image=&#8221;&#8221; parallax_speed_video=&#8221;1.5&#8243; parallax_speed_bg=&#8221;1.5&#8243; el_id=&#8221;&#8221; el_class=&#8221;&#8221; css=&#8221;&#8221; parallax_enable=&#8221;&#8221; parallax_ratio=&#8221;0.8&#8243; parallax_opacity=&#8221;&#8221; no_bottom_margin=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_images_carousel images=&#8221;4227,4223,4222,4226,4224,4225&#8243; img_size=&#8221;600&#215;300&#8243; speed=&#8221;3000&#8243; autoplay=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote>\n<p align=\"center\"><strong><span style=\"color: #666666;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><span style=\"font-size: medium;\"><b>SILVER AWARD<\/b><\/span><\/span><\/span><\/strong><\/p>\n<p align=\"center\"><strong><span style=\"line-height: 1.5;\">Second prize goes to a group of today&#8217;s best presentation showed a clear idea levied on a consistent basis in a clever print ad and an emotionally strong film adapted for the medium.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator color=&#8221;black&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Time:<\/strong>\u00a048 hours | March 2016<\/p>\n<p style=\"text-align: center;\"><strong>Type:<\/strong> Advertisement\u00a0competition | Personal<\/p>\n<p style=\"text-align: center;\"><strong>Team:<\/strong>\u00a0Elias Eriksson | Jonathan Bj\u00f6rklund | Lisa Bergsten<\/p>\n<p style=\"text-align: center;\"><strong>Outcome:<\/strong>\u00a0Print | Video<\/p>\n<p style=\"text-align: center;\"><strong>Partners:<\/strong> Nalta\u00a0Kreativ<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4236\" src=\"http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/nalta_kreativ_facicon_-300x300.png\" alt=\"nalta_kreativ_facicon_\" width=\"96\" height=\"96\" srcset=\"http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/nalta_kreativ_facicon_-300x300.png 300w, http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/nalta_kreativ_facicon_-100x100.png 100w, http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/nalta_kreativ_facicon_-150x150.png 150w, http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/nalta_kreativ_facicon_-468x468.png 468w, http:\/\/andreasbalaskas.com\/wp-content\/uploads\/2016\/03\/nalta_kreativ_facicon_.png 520w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Advertisement\u00a0Competition Print Ad &amp; Video *in Swedish [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]Time:\u00a048 hours | March 2016 Type: Advertisement\u00a0competition | Personal Team:\u00a0Elias Eriksson | Jonathan Bj\u00f6rklund | Lisa Bergsten Outcome:\u00a0Print Ad| Video[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]WHAT IS HJ\u00c4LTARNAS HUS (HOUSE OF HEROES)? In Sweden there are six hospitals regions. Five of these have a house for relatives linked to the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4413,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[28,37],"portfolio_tag":[],"acf":[],"_links":{"self":[{"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4061"}],"collection":[{"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4061"}],"version-history":[{"count":31,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4061\/revisions"}],"predecessor-version":[{"id":4146,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/portfolio\/4061\/revisions\/4146"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=\/wp\/v2\/media\/4413"}],"wp:attachment":[{"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4061"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=4061"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/andreasbalaskas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=4061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}